One of the perks of being ambivocational – working either as an embedded marketing consultant, or jumping in with both feet as an on-staff CMO – is that you get to see a lot of different marketing teams in action.  As with any team sport, a few are dazzling to watch, while most are just […]

In the 1865 Lewis Carroll novel, Alice in Wonderland, there is an exchange between Alice and The Cheshire Cat that sounds a lot like the conversation many marketers are still having with their prospective customers more than 150 years later: Alice: Would you tell me, please, which way I ought to go from here?The Cheshire […]

I’ve never met a salesperson – or a sales executive – who, when pressed why he or she isn’t hitting their number, won’t list “Our Marketing Sucks” somewhere in the top three causes.   Sometimes, it’s legitimate criticism; it’s frighteningly easy for the Marketing department to become an Ivory Tower… disconnected from the street-level issues […]