Eighteen Words U.S. Marines Use at Work (And So Should You)

Not long ago, I was helping to scout for a once-in-a-lifetime venue for a client’s VIP customer event in San Diego, ideally using a theme about heroes. After much exploration and effort, we were successful in securing Miramar for the event – yes, the famous “Top Gun” school for naval aviators, now called Marine Corps […]

Yes, War is Hell. And Smart Business People Study and Learn From It.

In his 1879 commencement address to the graduating class of the Michigan Military Academy, Civil War Union General William Tecumseh Sherman famously proclaimed, “War is hell.”  A century later, Nike CEO Phil Knight, an Army veteran himself, compared the two, saying “Business is war without bullets.” Though you cannot seriously equate the horrors of war […]

Ten Most Important Displays on your Marketing Dashboard

There is a classic Dilbert cartoon in which, as part of a rotational assignment, Dilbert gets transferred to Marketing.  When he arrives at the Marketing Department, its entrance is framed by massive Doric columns; inside everyone is wearing togas, laughing, and drinking wine from huge, overflowing goblets. Over the entryway is a large banner that […]

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