WEBMARK CLIENT ENGAGEMENTS

FICO (2019-2024, San Diego)
Served as chief marketing strategist and implementation lead for the relaunch of the FICO® Platform enterprise decision intelligence platform, the company’s newest, most profitable, and fastest-growing solution.

  • Responsible for digital transformation, enterprise intelligence, and connected decisioning marketing.
  • Enterprise client roster skyrocketed from five clients in FY2020 to more than 150 in FY2024.
  • Revenue growth from $56.9M in 2000 to $833.8M in 2024 (2-3x market growth/year.)

CLINICIENT (2015-2017, Portland) Acquired by competitor, WebPT.
Served as chief marketing executive for a top EMR/PM/RCM SaaS provider; helped reposition and relaunch the company into the lucrative population health analytics services.

  • Expanded TAM from $1.8 to $4.85 billion and annual revenue 35-40% (11x market growth).
  • Increased client retention to 99.96% and sales pipeline 233%.
  • Marketing programs returned ROI as much as $144 per dollar spent.

ETAP (2012-2015, Irvine) Acquired by strategic partner, Schneider Electric.
Helped reposition desktop power and energy CAE/CAD/CAM software company into the real-time enterprise power system analytics market.

  • Emphasis on smart grid, smart cities, DER, nuclear power, and a dozen vertical markets.
  • Helped company achieve consecutive YoY growth of 35-40% (9x market growth).
  • Devised innovative sell-to/sell-through partner model with leading EPCs and MCF design firms.

POWER ANALYTICS (2006-2012, San Diego) Acquired by private equity firm.
Helped reposition, rebrand, and relaunch power and energy CAE/CAD/CAM software company (EDSA) into the real-time enterprise power system analytics market.

  • Led marketing transition from desktop power systems CAD to real-time energy analytics.
  • Expanded TAM from $75 million to $4.2 billion (56x).
  • Increased revenue 400% (10x market growth).

VELOCIGEN (2001-02, San Diego) Acquired by strategic partner, SOA.
Helped to reposition desktop Web Services firm to participate in the enterprise segment.

  • Oversaw top-to-bottom marketing relaunch of Series B-funded software startup.
  • Early market leader in web services that enable interoperability between different applications.
  • Pursued strategic partnerships, M&A with companies including IBM, HP, Microsoft and others.


CORPORATE EXPERIENCE

IBM TECHNOLOGY GROUP / IBM NETWORKING DIVISION (1996-2000)
Vice President of Marketing & Communications, Technology Group (Armonk, NY) and
Director of Marketing & Communications, Networking Division (Raleigh, NC)

  • Promoted every review cycle, citing strong leadership and stellar business results.
  • Chosen as founding marketing executive to lead the creation of a $20B OEM component business.
  • Supported divisional marketing efforts for Olympic games in Nagano (1998).
  • Early customers included Apple, Sony, LG, Nokia, Samsung, Cisco, Dell, Gateway, HP, and others.

AT&T GLOBAL INFORMATION SOLUTIONS / NCR / TERADATA (1994-1996)
Director of Strategic Marketing & Communications, Americas Region (Dayton, OH) and
Director of Strategic Marketing & Communications, Retail Systems Division (Atlanta, GA)

  • Joined company following AT&T/NCR/Teradata merger, to direct cross-portfolio U.S. marketing.
  • Fluent in enterprise IT from ATMs, POS terminals, kiosks, and scanners to the data warehouse.
  • Led marketing efforts surrounding 1996 Olympic Games in Atlanta.
  • Led development and execution of all U.S. strategic marketing, marcom, and communication
    in banking and financial services, retailing, and hospitality solutions.

STRUCTURAL DYNAMICS RESEARCH CORPORATION (SDRC) (1990-1994)
Director of Communications and Marketing Communications (Cincinnati, OH)

  • Designed and led communications effort that helped company double from $75M to $186M.
  • Helped lead product rebranding and launch that increased market awareness by 38% in 100 days.
  • Led marketing efforts surrounding Championship Auto Racing Teams (CART sponsorship).
  • Oversaw all public-facing crisis communications following $93M financial restatement.

GENSYM CORPORATION (1986-1990)
Director of Communications and Marketing (Cambridge, MA)

  • JV/spin-off of the MIT AI lab and Symbolics; first non-founding employee.
  • First AI-based-real-time expert system for process control, aerospace, manufacturing, robotics.
  • Led company’s Biosphere 2 sponsorship and related marketing efforts.
  • Company quickly grew from $0 to $40M; named a FORTUNE “Company to Watch.”

DATA GENERAL CORPORATION (1983-1986)
Technical Systems Division Marketing Communications Specialist (Westboro, MA/Denver, CO)

  • Responsible for all facets of marketing and communications, from conception to completion.
  • Focused on technical, scientific, and engineering applications. Led launch of AI offerings.
  • Led company’s U.S. Olympic sponsorship and Major League Baseball (MLB) co-marketing.
  • Received highest possible ratings and promoted every review cycle (Grades I, II, and III.)

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