Methodology

The element of surprise keeps competitors off-balance, and makes you the disruptor in your industry

Don’t Let Your Competitors Dictate the Rules of Engagement

If you are constantly caught by surprise by your competitors, maybe you ought to be taking battle to them; putting them on defense for a change. Our methodology begins by studying market share: If you’re not winning total addressable market (TAM) faster than your competition, you’re losing it. And that means – even without new competitors arriving on the scene — your business is on a slow, downward glide path. By being passive, you’re choosing a long war of attrition you can’t win.

The First Rule of Market Share:

Don’t Share it.

In emboldened companies, everyone across the organization is rabid about winning market share. Like yards on a battlefield, market share is the most vivid metric to know how you are performing against your competitors. Webmark helps clients increase market share in three ways:

Webmark is uniquely adept at helping clients do all three. We start by creating targeted programs – maybe cross-selling and upselling to your current customers – and then developing reference programs that turn those customers into champions ready to advocate on your behalf. From there, we look for vulnerable new TAMs to conquer – especially ones that could give us a back door into your competitors’ installed bases – using a mix of services totally customized for your needs.

What Do These
Services Look Like?

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