If you are constantly caught by surprise by your competitors, maybe you ought to be taking battle to them; putting them on defense for a change. Our methodology begins by studying market share: If you’re not winning total addressable market (TAM) faster than your competition, you’re losing it. And that means – even without new competitors arriving on the scene — your business is on a slow, downward glide path. By being passive, you’re choosing a long war of attrition you can’t win.
In emboldened companies, everyone across the organization is rabid about winning market share. Like yards on a battlefield, market share is the most vivid metric to know how you are performing against your competitors. Webmark helps clients increase market share in three ways:
Webmark is uniquely adept at helping clients do all three. We start by creating targeted programs – maybe cross-selling and upselling to your current customers – and then developing reference programs that turn those customers into champions ready to advocate on your behalf. From there, we look for vulnerable new TAMs to conquer – especially ones that could give us a back door into your competitors’ installed bases – using a mix of services totally customized for your needs.
