Projects
You’ve seen our work. You just didn’t know who deserved the credit.Webmark has helped companies of all types develop and execute well-designed, effective strategies — already proven in some of the world’s most admired companies — that capture the attention of customers, influential press and consultants, prospective employees, and members of the investment community. Over the years, we’ve brought a wealth of management, marketing, communications, and business development experience to our clients’ business strategies… at an ROI that even the most frugal CFO will appreciate.
LAUNCHES / M&A
More than 450 technology product launches
Dozens of new technology start-ups, “smart-ups,”
joint ventures and spin-offs
More than a half-dozen successful M&As
First real-time AI-based expert system
The first image-based social media community
(10 years before Instagram, Pinterest, and Snapchat)
STRATEGIC RE-BRANDING
Rebranding and relaunching NCR from AT&T
Rebranding and relaunching a 20+ year-old
software firm; revenue quadrupled in 60 months
Repositioning and relaunching a 30+ year-old software firm
into a new TAM; revenue grew 9x industry growth rate
Re-branding 70 CAE/CAD software modules as an
integrated suite, raising unaided awareness 38% in 90 days
MAKING HISTORY
AT&T’s acquisition of NCR
(followed by the AT&T/NCR/Lucent trivestiture)
(followed by the AT&T/NCR/Lucent trivestiture)
Formation and launch of the IBM Technology Group
Introduction of the first PC-compatible laptop
Deployment of the world’s first Artificial Intelligence-based real-time expert system
HYPER-GROWTH
Launched AI-based expert system startup;
revenue grew to $40M in 60 months
revenue grew to $40M in 60 months
Repositioned health care IT firm;
revenue tripled in less than three years
Rebranded, relaunched software firm;
revenue grew 400% in 60 months
CRISIS MANAGEMENT
$89 million financial restatement that received months of negative national news coverage... worsened by a layoff on
``Take Your Daughter to Work Day``
``Take Your Daughter to Work Day``
Plant closings and relocations, layoffs, product failures, executive firings, workplace violence, sexual harassment, IP lawsuits, bankruptcies, etc.
Media, analyst, industry, community, and employee relations following crisis situations
SPONSORSHIPS
Olympics Games, U.S. Olympic team,
and U.S. Olympic Training Center
and U.S. Olympic Training Center
National Football League, Major League Baseball,
PGA, America’s Cup, NASCAR, CART
Biosphere II Earth systems science research facility
(in conjunction with Space Biosphere Ventures and NASA)
GOVERNMENT
Federal Smart Cities, Net zero initiatives
NSA, DoD, FAA, NASA, and National Geospatial-
Intelligence Agency data centers/MCFs
FAA ARTCC/Tracon power grid design and optimization
NASA Houston flight operations real-time expert system
FACILITATING INTRODUCTIONS
C-level and VP-level strategic business development
Venture capital, private equity, and HNWI
Major business and trade media; industry analysts
COOP MARKETING
Helped to lead a wide range of strategic partnerships and cooperative marketing efforts. Partners included:
Acer, Apple, Autodesk, Cisco, Dell, Eaton, eBay, EMC, Gateway, GE, HP, IBM, LG, Microsoft, Nintendo, Nokia, Oracle, OSIsoft, Pixar, Samsung, Schneider Electric, Sony, and others.