They fail because they didn’t present their solutions in a manner that investors, customers, or strategic partners found compelling. The history of technology-driven industries is filled with examples of companies who developed breakthrough innovations…but failed to articulate why they were different, and better, than alternative approaches.
Emerging companies have very unique “pediatric” marketing requirements, that most “geriatric” marketers wouldn’t think of until it’s too late. For years — and for hundreds of products — Webmark has been helping inventors and early-stage technology firms identify the sweet spot in the marketplace; develop compelling win-win value propositions; and forge strategic alliances that help ensure a successful business or product launch.
In engineering projects, 90% of the project scope is locked in by the first 5% of the planning process. So it is important to get it right from the start. Whether you are an early stage company, or a venture capital firm wanting to make sure your investment receives experienced guidance, Webmark is the perfect choice for making sure that your baby is in the best possible hands.