Full-funnel marketing services function on two levels: strategic and tactical. Envision them as thinking and doing, planning and executing, measuring twice and cutting once. Though separate, they are inexorably intertwined, and their success hinges on one another.
Strategic services are the “what” and “why” underpinning the long-term vision that defines the overall direction and goals: we build our brand, nurture our company culture, launch new products, form strategic alliances, etc. All of those check boxes that will get customers and prospects to add you to their short list.
But even the most elegantly-designed strategy fails if it isn’t executed in a manner that customers and prospects find to be compelling. Execution services are the specific, concrete actions and steps taken to pull off your strategy in the short-term: they are the “how” you are going to achieve your strategic objectives.
That said, even brilliant strategies, executed flawlessly, take time to take hold. Research shows that it takes at least seven exposures across all channels before you even show up on a prospect’s radar. So we start by getting you inserted in the daily conversation of your marketplace to make sure that everywhere your key audiences turn, they’ll see your value proposition, know what’s in it for them, and understand why you’re different – and better – than your competition.
